Intel
Look Inside
A brand campaign to launch Intel’s tagline Look Inside.
Look Inside. Two simple words that say so much. On one level, it's a call to action for consumers to Look Inside their devices to ensure they're running on Intel; on another level entirely, it's a rallying cry for anyone who wants to reach their full potential.
"Look Inside" is an organizing principle for a company that believes that, in a world of increasing sameness and surface-level aesthetics, one thing remains true above all else: It's what's inside that counts.
Awards + Accolades
2014 Bronze Cannes Film Lion
2014 Gold San Francisco Addy
Ad Week – Ad of the Day
ERIK WEIHENMAYER
Look Inside: Erik Weihenmayer
This is the story of adventurer Erik Weihenmayer, who has overcome enormous odds to climb the seven highest summits on earth; something only 118 people in history have accomplished.
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